Blue Birthday
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''Blue Birthday'' () is a
South Korean drama Korean dramas (; RR: ''Han-guk deurama''), more popularly known as K-dramas, are television series in the Korean language, made in South Korea. They are popular worldwide, especially in Asia, partially due to the spread of Korean popular cultu ...
web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...
produced by
Naver Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to in ...
subsidiary
Playlist Studio Playlist Studio (), better known as Playlist, is a South Korean web drama production company known for producing independent video content and can expand its business to various areas such as performances, webtoons, music sources, and games by us ...
. Directed by Park Dan-hee and co-written by Goo So-yeon and Moon Won-young, the series stars Kim Ye-rim as Oh Ha-rin and Yang Hong-seok as Ji Seo-jun. The series is a fantasy romance thriller drama in which the female protagonist, Oh Ha-Rin, revisits the past through mysterious photos left by her first love, who died on her birthday 10 years ago. It premiered on July 23 through
Naver TV Naver TV (; formerly Naver TV Cast) is a South Korean online video streaming and video sharing service developed and operated by Naver. The service primarily distributes web dramas and entertainment shows. Original programming Dramas 2013 * ' ...
and
WeTV We TV (stylized as WE tv) is an American pay television channel. Owned by AMC Networks since its September 1997 launch, it is oriented mainly towards lifestyle and entertainment programming. As of February 2015, approximately 85.2 million Ameri ...
and airs every Friday and Saturday at 19:00 ( KST). It premiered on August 6 through
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
for international audiences. However, it can only be accessed by audiences from South Korea.


Synopsis

The series tells the story of Oh Ha-Rin ( Kim Ye-rim), who travels to the past through mysterious photos left by her first love, Ji Seo-Jun ( Yang Hong-seok). They had been close friends since they were eight years old, but he died by suicide on her birthday ten years ago. On her 28th birthday, Ha-rin receives an exceptional opportunity as a gift; using mysterious photos left behind by Seo-Jun, Ha-Rin goes back to that day in the past to find out why he chose to die and save his life.


Plot

The series opens with Oh Ha Rin witnessing her best friend and first love, Ji Seo Jun lying in a pool of blood and dead in the photography club of their school on her 18th birthday. 10 years later, she works at the animal rescue department and gets a task to rescue an animal from her previous high school. While visiting, the traumatizing memories distracts her, yet she was able to get the job done. While getting off the job, she comes across an old photoshop and notices Seo Jun's camera in the display. Intrigued, she buys that and some old photographs from the mysterious shop owner who warns her to not get stuck in the past. Confused, she then heads Her birthday party that her friends had organized for her and leaves after one of the friends, Kim Ui Young mentioned the unexpected and mysterious suicide of Seo Jun. After going through all the photos, she decides to burn them and throws one of the nine photos into the lamp, only to wake up as a high school student in 2011. Seeing Seo Jun alive and on his bike, she thinks that it's a dream and runs toward her lost friend. She trips on the stairs but is able to catch up with him and hug him, which is caught by her now younger friends. Throughout the day, she acts weirdly and follows Seo Jun but when the time is up, she returns to reality. That is when she realises that burning one photo from the bundle can transport you back to same date that is mentioned on the photo. On her next travel, she finds herself watching Seo Jun's PE class where he hurts his left hand, and she recalls the police information where it was mentioned that he has cut his artery in the right hand, which would be impossible as Seo Jun was a left handed person. And when she sees him drinking soda, it strikes to her that Seo Jun didn't kill himself but was actually murdered. She tells him out loud but he brushes it off. Ha Rin, with the help of Eun Song is able to get Sin U arrested and find out that he actually was a witness and the murderer is a female. It is then revealed that Hye Min is the real killer and with her aware of the secret of traveling back to the past, she steals all the pictures from Ha Rin's house and burn them to travel back and murders Sin U. When the video recorder is found, the group goes through the video and sees a girl wearing the same hairpin and jacket as their friend Do Su Jin and suspects her to be the murderer. However, she has an alibi which is revealed at the police station. Su Jin was suffering from constipation and went home by asking for a lift from a delivery person of a Chinese eatery but couldn't remember the name. The group hears it and decides to save her. With the investigation on, Seo Jun and Ha Rin finds another camera whose contents shock them to their cores. It is revealed that Ji Hye Min is the real killer and disguised herself as Su Jin to murder Kim Sin U. The girl had a troubled past and thus had developed psychopathic tendencies. She believed that Seo Jun was only a substitute and now that she has returned, he should be punished for living her life till now and be dead. While being taken away to the prison by the officers, Hye Min tries to run away but as fated, dies in a car accident. In the end, Ha Rin and Seo Jun were able to live happily together.


Cast


Main

* Kim Ye-rim as Oh Ha-rin ** Kim So-yoon as young Oh Ha-rin : She lost her first love ten years ago and currently works at an abandoned animal protection center. On the day of her 18th birthday, she decided to confess her feelings to Seo-Jun, only to find him dead in their high school photography studio, and she was ultimately unable to tell him how she felt. After ten years passed, she accidentally receives mysterious photos left behind by Seo-Jun and travels back to the past numerous times to save his life. * Yang Hong-seok as Ji Seo-jun **Moon Joo-won as young Ji Seo-jun : Oh Ha-rin's first love who died ten years ago on her 18th birthday; according to all official reports, he died due to suicide. He was a popular student and had amicable relationships with all of his schoolmates. He also performed well academically. However, alongside a confession of his feelings in a letter to Ha-rin, he admits that he doesn't open up to others easily and can be moody and jealous underneath his bright and easygoing personality. Ha-rin finds this letter on her 28th birthday, which ultimately leads to her discovering the time travel capabilities of the photographs and her attempts to save his life.


Supporting

* Lee Sang-jun as Cha Eun-song : A reporter from the social affairs department who had a crush on Ha-rin in the past. He was born into a wealthy family and is a positive person. He helps 28-year-old Ha-rin investigate Ji Seo-jun's death when she suspects there may be more to his case than meets the eye. * Kim Gyeol-yu as Do Su-jin **Park So-jeong as young Do Su-jin : Ha-rin's best friend. She is a loving and kind person who cares deeply for Ha-rin, and she understands perhaps most about the effect Seo-jun's death had on Ha-rin. She is in a relationship with Kim Ui-young. * Park Joo-hyun as Kim Ui-young : Do Su-jin's boyfriend and a close friend of Ha-rin and Seo-jun. * Kim Yi-seo as Ji Hye-min **Jeong Ye-dam as young Ji Hye-min :Ji Seo-jun's older sister. She runs a cafe and takes care of her parents, who struggled after the sudden death of her brother. She is good friends with Ha-rin in the present. * Lee Dong-joo as Kim Shin-woo : A student who hated Ji Seo-jun. Decades later, he worked as a chemical medicine delivery agent to steal zoletil.


Special appearances

* Song Min-hyung as the photo studio owner (Ep. 1–2, 10 and 16) *
Yoo Su-bin Yoo Su-bin (born 6 November 1992) is a South Korean actor. Career Yoo made his drama debut in ''Prison Playbook'' in 2017, as Yang Jung Suk, who was involved in the back story of Jung Hae In's character. Prison Playbook is directed by the S ...
as the senior at Seoyeon High School (Ep. 3) * Min Chae-yeon as Ha Rin's co-worker (Ep. 5, 8-9 and 16) * Lee Byung-jae as the detective (Ep. 9) * Moon Sang-hoon as the Geography teacher


Episodes


Production


Development

The series is produced by Playlist, a production company known for producing several hit web drama for the 10s-20s generation, including the
A-Teen ''A-Teen'' () is a South Korean streaming television series. A production of Naver subsidiary PlayList Global, the first season aired on Naver TV Cast from July 1 to September 16, 2018, on Wednesdays and Sundays at 19:00 ( KST). This is the se ...
,
A-Teen 2 ''A-Teen 2'' () is a 2019 South Korean streaming television series which is the sequel to the 2018 web series ''A-Teen''. It aired on Naver TV Cast from April 25 to June 30, 2019, on Thursdays and Sundays at 19:00 ( KST). The web series accumul ...
and
Love Playlist ''Love Playlist'' () is a South Korean web series. Spanning over four seasons, its episodes were released through PlayList Global's V Live, Naver TV Cast, YouTube, Facebook and Instagram official channels from March 9, 2017 to August 8, 2019. ...
series. Directed by Park Dan-hee and written by Goo So-yeon and Moon Won-young, it is a work that challenged new genres and materials by reuniting with the production team, who had gathered topics with ending series such as ''The Best Ending'' (2019) and ''Ending Again'' (2020).
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...
on the series wrapped in June 2021 after 3 months of filming. On June 23, the stills from filming of the series were released.


Casting

On March 30, 2021, Joy News24 announced that Kim Ye-rim and Yang Hong-seok were in talks to star in the series. Following news reported the script reading held in Seoul on April 5, 2021, Ye-rim and Hong-seok confirmed as the protagonist of the series. On May 14, Lee Sang-jun was confirmed to be joining the cast and followed by Kim Gyeol-yu on May 25.


Marketing

Kim Ye-rim and Yang Hong-seok appeared on
SBS Power FM HLSQ-FM, also known as SBS Power FM (), is a K-pop music radio station of the Seoul Broadcasting System. The station is heard nationwide via syndication with local FM stations in Korea via HLDG-FM in Busan, HLDE-FM in Daegu, HLDH-FM in Gwan ...
's '' Wendy's Young Street'', Naver NOW's '' Seulgi.zip'' and
KBS Cool FM KBS Cool FM (Hangul : KBS 쿨FM)(also known as KBS 2FM Hangul : KBS 제2FM방송) is a 24-hour Hot AC music radio station of the Korean Broadcasting System. It plays mostly older K-pop Music from the 90s compared to KBS Happy FM which plays th ...
's '' Kang Han-na's Volume Up'' on July 16, 20 and 21, respectively.


Release

A teaser video was released on June 10 on the occasion of Ha-rin's birthday. The production team explained, "This video contains the meaning of 'Blue Birthday', the first love who chose death on the day of her birthday. Through the videos and images that will be released, the inner story will be revealed little by little." The series aired on Naver TV on July 23. It will be premiered on YouTube on August 6.


Original soundtrack

The
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack o ...
for ''Blue Birthday'' consists of three songs, including
remake A remake is a film, television series, video game, song or similar form of entertainment that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the same ...
s of two popular Korean songs that were released in 2011.


Part 1


Part 2


Part 3


Part 4


Chart performance


Reception

Since its first broadcast in July, ''Blue Birthday'' has ranked first among all Korean content on
AbemaTV Abema (, stylized as ABEMA) is a Japanese live TV streaming website owned by the entertainment company, AbemaTV, Inc. that provides over-the-top media services to customers in Japan. The website primarily acts as an online television network, ...
, a platform for simultaneous broadcasting in Japan. In China, it ranked 7th as the most popular video among all Korean content on streaming sites, and a kind of open chat room was operated to share pictures of the main characters and talk about the drama in real time. The number of visitors to the fan page in China reached about 3.58 million. In addition to this, the global OTT platform Viki, which is being serviced in the America, Europe, and Oceania, contains 'Best reversal and suspense! Recommendation'.


Accolades


Remake

A Japanese television drama remake titled ''Blue Birthday'' (ブルーバースデー), starring Shion Tsurubo and
Airi Matsui is a Japanese actress, model, and former singer. She is signed to the agency Amuse, Inc. and is a former member of Japanese idol group Sakura Gakuin. In 2015, Matsui endorsed the Ghana (chocolate), Ghana chocolate brand. She also released her ...
will air on
Kansai Telecasting Corporation JODX-DTV, virtual channel 8 ( UHF digital channel 17), branded as or , is the Kansai region key station of the Fuji News Network (FNN) and Fuji Network System (FNS), operated by the . Kansai TV is a company affiliated in Hankyu Hanshin Holdin ...
starting February 8, 2023. The series featured "Romance" by
JO1 is a Japanese boy band formed through the reality competition show '' Produce 101 Japan''. The group is composed of eleven members: Issei Mamehara, Ren Kawashiri, Takumi Kawanishi, Shosei Ohira, Shion Tsurubo, Ruki Shiroiwa, Keigo Sato, Syoya Ki ...
as the official theme song for the series.


References


External links

* * {{Playlist Studio 2021 web series debuts Fantasy web series Korean-language television shows Naver TV original programming Playlist Studio original programming South Korean drama web series South Korean television series remade in other languages 2021 web series endings